Can Cannabis Cannibalize Canadian Club?

Friends, something to cleanse the palate before the long holiday weekend.  Sharing with you a short article today from The Spirits Business highlighting remarks from the CEO of Pernod Ricard, who sounds modestly sanguine regarding the threat of cannabis.  Looking past the fact that the headline doesn’t really match what he said, and the fact that the headline writer missed out a golden opportunity to play “cannabis” off of “cannibalize” (“Can Cannabis Cannibalize Canadian Club?”), this is another example of how all eyes in both cannabis and wine/spirits/beer are on the big, multinational players.


Written by: Marc Hauser