Friends, a report in Bloomberg today about Altria potentially investing in JUUL. Who knows how real this is*, but if it’s true, it’s yet another example of how US companies are finding ways to establish a foothold and get exposure to the Cannabis industry (however indirect)** without causing their boards or general counsels to have a conniption.
*(yes, some folks at Altria and JUUL know, but it’s a rhetorical question posed for editorial emphasis)
**(yes, I know that JUUL is for tobacco, not Cannabis)
By: Marc Hauser